Brookyn Sky Design Mission & Philosophy

About Brooklyn Sky Design

Do computers sometimes drive you crazy? Do web sites too often frustrate you, e.g., are you too often confused about what's going on when trying to do things or trying to find some information you need?

Does it make you feel stupid when that happens?

Now consider this: what if many of your clients & customers felt that way when they tried to use some aspects of YOUR site, maybe the most critical part? Would that alarm you? How would you even know?

OK - don't panic!

The mission and goal of Brooklyn Sky Design is simple: To help small business owners enter the age of the consumer by designing human-centered web sites and web-based services.

Companies selling their products and services online must pay attention to -- and keep up with -- the latest technology, cool features, and current marketing trends if they are to remain competitive.

Far too often, however, companies forget what's most important: human beings use their sites -- and meeting their needs is the single most important thing their web and eCommerce sites need to do.

Human-centered web sites and internet-based services emphasize user experience over factors like technology, features, or marketing points.

User experience encompasses all aspects of the end user's interaction with your company, your services, and your products. Human-centered web sites and internet-based services meet the exact needs of your customers simply and straightforwardly.

So why is Any of this Important?

When your focus is so much on the latest technology and marketing strategies that your customer's experience is not given priority -- or worse it's completely forgotten - you will not be as competitive as those companies that are doing exactly what you're doing but they are also putting time and effort into creating a great user experience for their customers.

Customer-centered, human-centered web sites require corporate commitment, and the coordination of several disciplines: including software & programming, marketing, graphical and web design, and interface design.

The result is simple: more MONEY for you because your customers are more satisfied and more loyal.

(Think of them as your husband/wife or boyfriend/girlfriend . . . is keeping them happy and satisfied important to your well being? Don't answer! It's a rhetorical question: you know the answer to that one, don't you? :)

Every time a customer visits your site, it is a chance for you to interact with them and renew their commitment to you. Your web site, your eCommerce site, is nothing more than a chance to increase sales and loyalty.

You should never underestimate the importance of strong rational website design in the success of your online business.

What We Do

Because Brooklyn Sky Design has a strong background in understanding the human perceptual/cognitive mechanisms that engage when processing information, we understand both the importance of solid usability and design principles -- and we know how to apply them so that your customer's experience with your site is positive. This will encourage them both to further explore your site and to become repeat customers.

Please visit our About Us and Services pages to learn more. Contact Us Today!